Furniture Selling Made Easy

You’re busy enough without having to deal with difficult logistics, poor manufacturer service, and upcharges on everything from hardware to stains.

Unfortunately, That’s The Reality of Furniture Retail...

But, What If You Could Choose A New Reality?

What if that reality would include:

  • Many Products – One Manufacturer
  • Many Styles – One Catalog
  • Many Finishes – All Done In-House
  • Same Day Communication and Swift Warranty Repairs
  • Delivered To Your Store Or Direct To Clients

The biggest challenge in the retail industry is finding the balance between variety and efficiency...

For every additional manufacturer you on-board there are new product codes to decipher, photos to find, and sales training meetings.

On the flip side your shoppers want variety, they want creative new designs, and they want to be inspired with fresh and interesting styles. As trends shift you need to flow with them.

We solve both sides of this paradoxical problem with a three very simple solutions…

Solution #1

Many Products - One Manufacturer

42

dining sets

94

chair styles

8

bedroom sets

We offer forty-two distinct dining sets, ninety-four different chairs, and eight bedroom styles. Plus you’ll find kitchen nooks, islands, buffets, hutches, and more in our 190+ page catalog.

Solution #2

Many Styles - One Catalog

Modern and Contemporary

Farmhouse and Traditional

Colonial and Mission

We routinely bring new styles and furniture designs into our already expansive collection. As trends shift, your floor models should to! Fortunately, you’ll find us already working on it…

Solution #3

Many Finishes - All Done In-House

Stains

Paints

Distressed

We are the finish shop...

Paints, two-tone, distressing, and antiquated finishes are all done in-house for the highest level of quality control. We even offer paint matches for any Sherwin Williams or Benjamin Moore paint colors!

But aren’t all of those colors and options a headache to sell?

Nope, we reinvented everything and made it sooo easy to sell those fancy finishes! Upgrade to two-tone, aged distressing, and paints for the same price as regular stain! That’s right, no complicated upgrades! The only oddball is our specialty Antiquated Distressing finish which incurs a standard 20% upcharge. Otherwise you can mix and match to your heart’s content with confidence that the prices you’re giving your customers are accurate.

Purchasing your chairs, tables, and bedroom furniture from the same provider reduces training expenses and conserves your valuable time!

More time for friends, more time for family, and more time for you! Are you ready to create your new reality?

Choices!

We’ve been building furniture for more than thirty five years and during that time we’ve seen the retail furniture scene become more difficult for our dealers. We decided it shouldn’t be this way and set out to create systems that take care of the biggest pain points in your business! Some of these differences are major and some are subtle but together they let you create a new reality for yourself!

Current

Pain Point

Dozens Of Confusing
Ordering Procedures,
Price Structures,
and Product Nuances

True Wood

Solution

One Easy
Ordering Process,
Price Structure,
and Lead Time

Current

Pain Point

Constantly trying to
spot trends and source
innovative new products.

True Wood

Solution

We set the trends with
trending styles and creative
new products.

Current

Pain Point

Designer finishes that are
hard to sell and almost
impossible to price
correctly.

True Wood

Solution

Two-tone, distressing,
stains, and paints all
included in the base price!
Done in-house for
maximum quality.

Current

Pain Point

Slow communication, poor
customer service, and lousy
warranties.

True Wood

Solution

Same day, fax, email or phone communication with swift repairs and a limited lifetime warranty

Current

Pain Point

Logistic nightmares,
warehouse staff shortages,
and damaged goods.

True Wood

Solution

Our dependable logistic partners deliver blanket-wrapped to your store or direct to your client via white glove delivery!

Choose Your New Reality
Now Instead Of - Never!

We take dealer protection seriously. Once we have a qualified retail store in an area we don’t let other nearby stores sell our products.

Are you ready to create a new reality for your business or will you give your competition first chance?

Your life is crazy enough without having to deal with difficult logistics, poor manufacturer service, and upcharges on everything from hardware to stains.

Ready To Create A New Reality For Yourself?

  • Many Products – One Provider
  • Many Styles – One Provider
  • Many Finishes – Done In-House
  • Same Day Communication and Swift Warranty Repairs
  • Blanket Wrapped To Your Store Or Direct To Clients

Featured Products

Download Our Complete Catalog!

Have a Question?